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VBS Knutselen en hobby
VBS Hobby Service GmbH
Find out more about our company here
VBS Hobby Service GmbH
Find out more about our company here
Creative shopping experiences that are fun. Products that are on trend. First-class service. This is how VBS Hobby Service GmbH has been delighting customers in many countries and in various segments for years: in online and offline mail order as well as in bricks-and-mortar retail.

Respectful interaction with our customers, service providers, suppliers and colleagues is the basis of our actions.

Over 60 years of experience

Active in over 6 Ledit

110 employees

16.000 products

> 465,000 parcels p.a.

Who we are
VBS has been shaped and shaped by a wide variety of people for over 60 years. By the founders of the family business, but above all by our employees, who brought the international mail order company to life in the first place. today, more than 110 people work together across all departments in a total of 19 teams and at two locations.
We are people who want to make a difference, who are creative, who have an attitude, who think positively, give constructive feedback and impetus and have fun at work.
A unique company for unique hobbies
A unique company for unique hobbies
We are a multi-channel mail order company in the creative hobby sector. Our product range includes craft materials, tools, handicraft items, decoration and furnishing accessories for creative processing. We sell our products via our online store, the classic catalog business, online platforms and stationary retail outlets.

    • Owner-managed family business based in Verden (Aller)
    • Type of company: GmbH
    • Year founded: 1964
    • Founder: Alwin Lübeck
    • Management: Philipp Lübeck
    • One of the largest specialist mail order companies for craft and creative materials in Europe
    • Active in Germany, Austria, France, the Netherlands, Belgium and Switzerland
    • Established customer base of over 750,000 creative hobbyists throughout Europe
    • Product range of 16,000 products
    • Modern logistics center in Verden an der Aller
    • Significance VBS: Verdener Bastel Service
History
From a retail store in Verden's pedestrian zone to an international multichannel mail order company.
1964
Alvin Lübeck opens a store for DIY supplies at Große Str. 132 in Verden
1967
Hans-Hermann Lübeck joins his father's store in the pedestrian zone
1970
Joachim Lübeck joins the family-run retail business
1986
Opening of the second VBS Bastel-Studio in Nienburg, Georgstr. 10
Summer 1987
First advertisement of a catalog in the magazine "Die kreative Mrs." of the Hamburg publishing house Gruner + Jahr and thus entry into the mail order business
Fall 1987
First mail order catalog with 24 black and white pages for 10,000 households
1989
Rental of a small hall with 110 square meters in the Predigerstraße in Verden to cope with the shipping volume
1991/92
Construction of the office and logistics center at Justus-von-Liebig-Str. 8
1996
First extension of the VBS company building in Verden
1999
The retail store in Verden moves to larger premises, renamed VBS Hobby-Markt
2001
First issue of the magazine "Deko- & Bastel-Ideen" appears on the German market
2001
First appearance at the CREATIVA consumer trade fair in Dortmund
2002
Relocation of the retail business in Nienburg to larger premises: Georgstr. 29
2003
Second extension of the VBS company building in Verden with expanded logistics and office space
2003
Opening of VBS Bastelmarkt in Justus-Liebig-Str. in Verden, for the direct sale of mail order products to end consumers
2004
Launch of the magazine "Tolle Bastel-Ideen" for creative people in Germany and Austria
2004
Start of online mail order business
2005
Catalog shipping to Italy, Austria Mail order with the entire product range
2005
Expansion to another company site with a building in Justus-von-Liebig-Strasse
2006
Decoration & craft ideas and the magazine "CREAfacile" go on sale in Italy
2006
Dispatch of the first VBS catalog in France
2012
Launch of online mail order business in Switzerland
2015
Complete redesign of the VBS online store - also for mobile devices
2020
Launch of VBS online mail order business in the Netherlands and Belgium
We believe in that!

Creative

Creative ideas, solutions, techniques and materials drive us every day. We believe in the fun and creativity of do-it-yourself and encourage creativity, improvisation and initiative so that every employee can surpass themselves.
In order to develop creative solutions for the team and our customers, we are constantly adapting to changing situations. It is important to us to create room for maneuver in which every employee can use their creativity to explore unfamiliar paths independently and with a high level of commitment.

Together

Together we create creative ideas and materials for our customers. As a family-run company, we also treat each other like family. We can do this only, because everyone can rely on each other and we work together as one big family, not against each other VBS Family, we work together, not against each other. Teamwork is therefore at the top of our corporate culture.
We encourage and challenge the personal skills and abilities of individuals and attach great importance to open communication. We are therefore committed to dealing with conflicts that arise in our day-to-day work by addressing them openly and fairly and working together to find solutions.

Credible

As a supplier of high-quality materials for the creative hobby - at an affordable price - we understand our craft. We are convinced that the better quality of our products and optimum service will lead to better results and more satisfied customers.
We attach great importance to our quality management. That is why we constantly review and improve ourselves and our products in order to continuously optimize the quality of all our work. Our attention is focused on the whole as well as the smallest detail. Our customers and partners can always rely on us 100%.
For sustainability
We promote sustainability by introducing environmentally friendly products and offer you practical ideas and instructions on how to act in an environmentally conscious way.
For sustainability
We promote sustainability by introducing environmentally friendly products and offer you practical ideas and instructions on how to act in an environmentally conscious way.
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- Custom Audiences remarketing feature of Meta Platforms Ireland Limited.
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- Microsoft Advertising of Microsoft Corporation
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